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Ingredient

Choline, the most under-rated B-cousin

A short field guide to the nutrient most adults don't get enough of, even though it powers memory, mood, and muscle.

12.05.26 1 min read Featured in RISE

Choline is technically not a vitamin, but functions like one. It is essential for acetylcholine, the neurotransmitter your brain uses for memory, attention, and learning.

Roughly 90% of North American adults fall below the Adequate Intake (AI) threshold. The richest food source is the humble egg yolk (about 147 mg per yolk), which sits well below the daily AI of 425 to 550 mg.

RISE includes 84 mg of choline bitartrate per can. Not a mega-dose. An insurable amount that supports cognitive performance in the hours your body is already producing acetylcholine for focus.

Ingredient · 1 min read · Updated 12.05.26