RISE01
RISE launches
Two opening flavours, the morning side of the system goes live.
future of rhythm
A living roadmap.
We don’t set timelines we can’t honor. Instead, every milestone unlocks when the system reaches the cans-sold threshold below. Slow. Intentional. Earned. Updated monthly.
Live system meter
Cans across the system, all-time.
The counter ticks as orders ship. The next milestone unlocks the moment we cross the threshold, and a new chapter of circadia opens. Every can sold pulls the system one step closer to the next stage we build together.
0 cans
300,000 cans → next unlock
Updated monthly · last sync Sep 1, 2026
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cans sold · all time
The unlock roadmap
From four cans to a full wellness system.
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shipped at launch
In Rhythm.
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Live since
Oct 15, 2026
DRIFT02
DRIFT launches
Two opening flavours, the evening side of the system goes live.
MERCH03
Founding merch capsule
A first apparel drop for day-one supporters.
300000
cans across the system
RISE + DRIFT, Complete.
0 cans
0 to unlock →
RISE01
RISE · 3rd flavor
A community-co-designed morning flavor rounds out RISE.
DRIFT02
DRIFT · 3rd flavor
A community-co-designed evening flavor rounds out DRIFT.
MERCH03
New merch drop
A second capsule, timed with the third-wave release.
MIX01
RISE variety pack
All three RISE flavours in one box. Stack your morning.
MIX02
DRIFT variety pack
All three DRIFT flavours in one box. Stack your evening.
MERCH03
Anniversary capsule
A limited-edition merch drop marking the first launch anniversary.
MEND01
MEND launches in Canada
Two opening flavours. Post-workout recovery, sparkling protein + collagen.
FLOW02
FLOW launches in Canada
Two opening flavours. Probiotic, botanical, dry. Digestive ease.
MERCH03
New merch drop
A capsule timed with the four-subbrand system reveal.
REGION01
US DTC launches
RISE + DRIFT cross into the US, two flavors each at launch.
MERCH02
First US merch drop
A US-exclusive apparel capsule for founding members south of the border.
AMB03
US ambassador program
Founding US ambassador program opens, residuals on every order.
MEND01
MEND · 3rd flavor
The next recovery profile, voted on by ambassadors.
FLOW02
FLOW · 3rd flavor
The next digestive profile, voted on by ambassadors.
MERCH03
Performance apparel line
A first technical line, built for movement, recovery, the studio.
CHARGE01
CHARGE launches in Canada
Two opening flavours. Sustained focus, energy without compromise.
CHARGE02
CHARGE · 3rd flavor
A third CHARGE profile lands in the same window, afternoon dosed.
REGION03
US gains RISE + DRIFT 3rd
The US catches up on the RISE and DRIFT third flavours.
APP01
Circadia app launches
Fuel · Move · Heal · Sync. Your system, your day, your way.
MIX02
CHARGE variety pack
All three CHARGE flavours in one box. Stack your afternoon.
MERCH03
Anniversary capsule
A merch drop marking the launch of the app.
MIX01
MEND variety pack
All three MEND flavours in one box. Recovery, layered.
MIX02
FLOW variety pack
All three FLOW flavours in one box. Digestion, layered.
REGION03
US gains MEND + FLOW
MEND and FLOW cross the border, two flavors each at launch.
ZONE01
ZONE launches in Canada
Two opening flavours. Calm clarity, L-theanine + adaptogens.
ZONE02
ZONE · 3rd flavor
A third ZONE profile rounds out the subbrand immediately.
REGION03
US gains CHARGE
CHARGE crosses the border, two flavors at launch.
MIX01
ZONE variety pack
All three ZONE flavours in one box. The focused middle of the day.
MERCH02
Workout equipment line
Technical gear for the movement side of the system.
MIX03
"The Full Day" pack
A cross-subbrand variety pack, one of every side.
PLUS01
Circadia+ launches in Canada
The NPN-approved therapeutic tier opens. Stronger doses, clinical claims.
PLUS02
RISE+ and DRIFT+
The first two therapeutic-tier SKUs launch alongside Circadia+.
REGION03
US gains ZONE
ZONE crosses the border, two flavors at launch.
PLUS01
MEND+ and FLOW+ in Canada
The therapeutic tier doubles, recovery and digestion go stronger.
PLUS02
Circadia+ launches in US
RISE+ and DRIFT+ open the therapeutic tier south of the border.
MERCH03
Therapeutic capsule
A merch drop scoped to the + tier, minimal, clinical.
EVENT01
First Circadia Retreat
The first annual gathering, members, ambassadors, the team.
PLUS02
MEND+ and FLOW+ in US
US Circadia+ adds the recovery and digestion sides.
MERCH03
Recovery + sleep line
Accessories for the slow side of the day, rest, recovery, repair.
PLUS01
CHARGE+ and ZONE+ in CA
The therapeutic tier completes north of the border.
PLUS02
CHARGE+ and ZONE+ in US
The therapeutic tier completes south of the border, same drop.
MERCH03
Collector capsule
A limited therapeutic-tier collector drop, numbered, archival.
FOOD01
Flash-frozen meals, CA
Chrononutrition meals launch in Canada, built around your day.
FOOD02
Chrononutrition expands to US
The meal line crosses the border in the same window.
MERCH03
Kitchen + meal-prep line
Tools for the cook, the system, in the kitchen.
EVENT01
First physical Circadia space
The first room you can walk into. Cafe + clinic + studio.
REGION02
UK DTC launches
RISE + DRIFT cross the Atlantic, phased rollout.
MERCH03
Billion-can capsule
A commemorative drop for the first billion shipped.
REGION01
Australia DTC launches
The system crosses to AUS, RISE + DRIFT phased.
REGION02
UK gains full system
All six sides land in the UK, the full day, available everywhere.
FOOD03
Functional snack line
A first snack line, tied to the same time-of-day model.
REGION01
EU DTC launches
Germany, France, Netherlands, Europe enters the system.
REGION02
Australia gains full system
All six sides land in AUS, the full day.
PLUS03
Circadia+ expands internationally
The therapeutic tier opens in the UK and AUS where regulations allow.
REGION01
Southeast Asia DTC launches
Singapore, Thailand, Indonesia, Philippines, the system goes east.
REGION02
EU gains full system
All six sides land across Germany, France, the Netherlands.
FOOD03
Chrononutrition goes global
The meal line ships everywhere RISE and DRIFT do.
