Integrity.
We say what we mean, and we mean what we say.
Our claims are honest, our ingredients are real, and our commitments are kept.
A living document
Code of conduct.
How we behave, and what we expect.
This page outlines how circadia operates as a brand, how we treat the people we work with, and what we ask in return from the team members, ambassadors, partners, and community members who help us build this.
A brand is the sum of the behaviours of the people inside it. This is how we behave.
01
Our values.
circadia is a family-owned, Toronto-based business built on four values that guide everything we do.
Empathy.
We treat people the way we want to be treated.
Customers, partners, team members, and strangers alike. Kindness isn’t a marketing strategy. It’s a default.
Intentionality.
Every choice is deliberate.
Every ingredient, every word, every partnership. We don’t add things to look busy. We add what matters.
Care.
Care isn’t a department. It’s the whole company.
We care about our customers’ wellbeing, our team’s wellbeing, and the wellbeing of the planet that makes any of this possible.
02
Our tone of voice.
circadia speaks the way we want people to feel when they drink it: steady, confident, intentional.
Rhythmic.
Our words carry the same flow as our design. Clear, deliberate, never rushed.
Balanced.
We avoid extremes. Where the wellness category often shouts, we guide. Supportive, not overpromising.
Curious.
We engage people as co-discoverers. circadia is not about telling you how to live. It’s about inviting you to explore a new ritual.
Intentional.
Every phrase is chosen carefully, just like every ingredient. We don’t clutter with claims. We land with meaning.
Calm, yet compelling. Inviting without being pushy. Premium without being pretentious.
03
How we treat people.
Our customers.
We respect our customers’ time, attention, and money. We don’t manipulate, we don’t oversell, and we don’t hide. Our return policy, our subscription terms, and our pricing are transparent because customers deserve clarity.
Our team.
circadia is built by people, and we take care of the people who build it. We pay fairly, we listen actively, and we hire for both skill and character. We don’t tolerate harassment, discrimination, or bullying in any form.
Our ambassadors.
Our ambassadors aren’t unpaid marketers. They’re partners. We compensate them fairly through our residual commission program, we give them creative freedom, and we treat them with the same respect we’d want from any company we worked with.
Our partners.
Whether it’s a co-packer, a retailer, a wholesale account, or a creative collaborator, we keep our commitments, we communicate clearly, and we don’t burn bridges. The beverage industry is small. Reputation matters.
Our community.
Whoever you are, however you found us, whatever your background, you’re welcome here. We celebrate the diversity of the people who drink circadia and the rhythms of the lives they live.
04
What we stand for.
Honesty in claims.
We will never claim our drinks cure, treat, prevent, or fix anything. Functional beverages can support a healthy lifestyle, but they aren’t medicine. We talk about our products with the precision they deserve.
Transparency in ingredients.
Every ingredient is listed on every can. If you want to know where something comes from, ask us. We’ll tell you.
Care for the environment.
Aluminum cans that are infinitely recyclable. Ink-to-can printing that eliminates plastic sleeves and stickers. Recyclable shipping materials. 2% of profits donated to the Nature Conservancy of Canada.
Respect for the consumer.
No urgency tactics, no fake scarcity, no dark-pattern checkout flows. We don’t sell your data. We don’t run paid ads designed to chase you across the internet. We earn your business through the product.
Building patiently.
circadia is a long-term project. We’re not chasing the next acquisition, the next viral moment, or the next funding round. We’re building something we want to last.
05
What we ask of you.
If you’re an ambassador, a wholesale partner, a team member, or anyone representing circadia in any capacity, we ask that you uphold the same standards we hold ourselves to.
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01
Represent the product honestly.
Don’t make health claims we haven’t made. Don’t promise outcomes we can’t deliver. Don’t oversell. The product is good. Let it speak for itself.
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02
Be kind in public and in private.
How you treat people online and offline reflects on circadia. We expect courtesy, respect, and good faith in all interactions.
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03
No discrimination, harassment, or hate.
Zero tolerance for racism, sexism, homophobia, transphobia, ableism, ageism, religious intolerance, or any other form of discrimination, in content you create, in how you treat other people, and in how you behave in any space where you represent the brand.
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04
Stay aligned with our values.
If your content, business, or public behaviour promotes things that conflict with circadia’s values, including misleading wellness claims, unethical practices, or behaviors that harm others, we may need to end our partnership.
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05
Be transparent about your relationship with us.
If you’re an ambassador or partner, follow disclosure requirements in your region (e.g., #ad, #partner) when promoting circadia. Transparency builds trust.
06
Consequences of breach.
We hope to never need this section. But we want to be clear.
Ambassador, partner, and team relationships that breach this Code of Conduct may be terminated. For ambassadors, breaches may result in immediate termination of the ambassador agreement, forfeiture of unpaid commissions, and removal from all circadia channels.
We reserve the right to investigate concerns brought to our attention. We commit to handling these situations with fairness, due process, and the same empathy we extend to our community.
07
A living document.
This Code of Conduct will evolve as circadia grows. We’ll update it as we learn, as we encounter new situations, and as we hear feedback from the people who help us build this brand.
If you ever have questions, concerns, or feedback, or want to flag any behaviour you’ve experienced or witnessed in relation to circadia, please reach out to info@livecircadia.ca. We read every message.
Questions about how we behave?
Reach out at info@livecircadia.ca. We read every message.
