Circadia vs.
BioSteel.
Genuinely clean: zero sugar, no dyes, NSF tested, Canadian, and relaunched and growing under new owners. The gap is depth. It is mostly electrolytes and a few B vitamins, where we match the electrolytes and add the nutrients that actually move the needle.
BioSteel is made by BioSteel (Coachwood Group).Clean, but the same at every hour.
The bottled line is plastic; powder is a tub.
Not much in the can beyond the basics.
The B vitamins are the ones you mostly excrete.
Good. We carry a comparable amount.
Clean label, fairly earned.
We share a home country.
Clean, but thin
Strip it down and BioSteel is electrolytes plus a handful of B vitamins. We carry a comparable electrolyte profile and then keep going, adding vitamin D, choline, magnesium glycinate, glycine and L-theanine. Same clean floor, far more function.12
The B vitamins you mostly excrete
Its vitamin support leans on the B group, which is water-soluble and rarely deficient. We spend our formula on the gaps that actually show up, in forms that absorb.34
Clean, but undirected
One all-purpose hydration formula has no view on when you drink it. Circadia is built around the daily cortisol curve, with RISE and DRIFT for each end.56
Two Canadians, one in plastic
We respect the home-team clean label and the NSF testing. The ready-to-drink bottles are still plastic, with the microplastics that brings; our can is aluminium.7
- 1 Statistics Canada. A meaningful share of Canadians have vitamin D blood levels below the recommended threshold, especially in winter. View source ↗
- 2 NIH Office of Dietary Supplements. Many adults take in less magnesium than the estimated average requirement. View source ↗
- 3 NIH Office of Dietary Supplements. The B vitamins are water-soluble and not stored in quantity; excess is excreted. View source ↗
- 4 Schuette et al. (1994), JPEN. Magnesium bound to an amino acid (glycinate) is absorbed more efficiently than poorly soluble magnesium oxide. View source ↗
- 5 Cortisol follows a daily rhythm, climbing in the morning and falling at night. Intake can be timed to it. View source ↗
- 6 Yamadera et al. (2007). Glycine before bed improved subjective sleep quality and reduced daytime sleepiness. View source ↗
- 7 Qian et al. (2024), PNAS. Bottled water carried roughly a quarter-million plastic particles per litre, most of them previously undetected nanoplastics. View source ↗
Competitor figures are approximate, drawn from publicly available nutrition information, and vary by flavour, size and region. Circadia values reflect our standard 355 ml can. Nothing here is medical advice.
Competitor information accurate as of July 30, 2026.
Read the label. Then read ours.
Four to five grams of sugar. Four nutrients that matter, in forms that absorb. Timed to your day.