Circadia vs.
Rumble.
A real-food shake meant to stand in for a meal, with the calories to match, in a plastic bottle. Circadia is the opposite by design: not a meal, just the targeted nutrients a normal diet misses, timed to the clock.
Rumble is made by Rumble Supershake.A breakfast stand-in, not a two-part day.
The whole-food story stops at the bottle.
Built to feed you, not to fill gaps.
Genuine credit here.
A genuine whole-food label.
Genuinely whole-food. Credit there.
Home team.
We are not trying to be lunch
Rumble packs around 250 calories of protein and fats to stand in for a meal. Circadia is the deliberate opposite: not enough to replace food, just the few nutrients a normal diet tends to miss. Different tools for different problems.1
Broad nutrition, no aim
A meal shake spreads a little across everything to feed you. We concentrate the formula on vitamin D, choline, magnesium and glycine, then dose each to actually register, in absorbable forms.234
A meal has no clock, and comes in plastic
Rumble is one bottle, usually breakfast, in single-use plastic. Circadia is two moments by design, RISE to climb and DRIFT to wind down, in a recyclable can.56
- 1 NIH Office of Dietary Supplements. Most people consume less choline than the Adequate Intake. View source ↗
- 2 Statistics Canada. A meaningful share of Canadians have vitamin D blood levels below the recommended threshold, especially in winter. View source ↗
- 3 NIH Office of Dietary Supplements. Many adults take in less magnesium than the estimated average requirement. View source ↗
- 4 Schuette et al. (1994), JPEN. Magnesium bound to an amino acid (glycinate) is absorbed more efficiently than poorly soluble magnesium oxide. View source ↗
- 5 Cortisol follows a daily rhythm, climbing in the morning and falling at night. Intake can be timed to it. View source ↗
- 6 Qian et al. (2024), PNAS. Bottled water carried roughly a quarter-million plastic particles per litre, most of them previously undetected nanoplastics. View source ↗
Competitor figures are approximate, drawn from publicly available nutrition information, and vary by flavour, size and region. Circadia values reflect our standard 355 ml can. Nothing here is medical advice.
Competitor information accurate as of July 30, 2026.
Read the label. Then read ours.
Four to five grams of sugar. Four nutrients that matter, in forms that absorb. Timed to your day.